Activity oriented lifestyles are quite strongly associated with internet involvement: the individual generic activity level is correlated with internet usage. Very active people (people being active in several regards: outgoing activities like going to restaurants or pubs, physical activities like sporting or gardening activities as well as people valuing these activities highly) are 3 to 4 times as likely to be involved in the internet as people leading a more withdrawn life. When controlling for age and income the effect remains significant. Activity orientation is a compound indicator derived from time spending patterns and subjective valuation of several activities in one’s life.

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