The EU-wide 50+ mobile phone market has quickly become mature, and only 20% growth can be expected on a relatively high penetration level. Here again, functional restrictions have a negative influence on older European’s the propensity to adopt this technology. Whereas 48% of the European overall 50+ population possess a mobile phone, only 38% of the vision impaired, 35% of the hearing impaired and 29% of the dexterity impaired do so.