The Internet has only begun to enter the European senior market. Overall, 16.5% of the EU 50+ population do regularly use the Internet and 22% have access at home. However, usage is strongly concentrated within the 50-59 age cohort.. here 38% have home access, and 30% are regular users. In contrast, only 95 of those who are 70 years and above have home access to the Internet, and only 5% are regular users.

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