"Senio Fachhandel für Senioren GmbH" is a German chain of retail shops which was founded in 1993. It exclusively targets senior citizens. The business concept developed by the two founders is based on the perception that an increasing proportion of the older population wants to live independently, individually and if possible actively in their traditional surrounding. From the beginning on, SENIO has been running as a commercial business without receiving any public funding.
The company is specialised in products of everyday use. IST-related products already play an important role and are seen as an important means of further developing future markets. Utility and quality of products are regarded as being of crucial importance for successfully marketing new products. Therefore, customer feedback is systematically collected in order to improve the existing product range and, moreover, to identify opportunities for developing new products and services. Today, SENIO offers electronic devices for visual and hearing impaired people as well as special telephones, access devices and alarm systems.
Different sales concepts have been implemented since the company was founded. This includes retail shops, shop-in-shop-systems, sales representatives, mail-order catalogues and an online shop (www.senio.de). Although the latter was implemented at an early stage, the traditional SENIO shops still play a central role.
last update 2002-03-18